✦

Get in touch

✦

Get in touch

✦

Identity That Feels Like You.

Identity That Feels Like You.

From first sketch to final system, I work with fashion and beauty brands on identity that holds up everywhere it shows up.

From first sketch to final system, I work with fashion and beauty brands on identity that holds up everywhere it shows up.

Get in touch

Meticulous. Independent.

Meticulous. Independent.

I spent five years in-house at a maison, then left to do my own thing. Fewer projects, followed more closely, from the first conversation to the final system.

I spent five years in-house at a maison, then left to do my own thing. Fewer projects, followed more closely, from the first conversation to the final system.

Read my story

Identity Work Done With Care, From Start To Finish

Whether you need an identity built from scratch or ongoing creative direction, I work the same way: carefully, from the beginning, without shortcuts. Every project starts with a conversation, not a proposal. I need to understand what you’re building before I can figure out how it should look.

01 — Start with the question

01 — Start with the question

01 — Start with the question

01 — Start with the question

01 — Start with the question

01 — Start with the question

From The First Brief To A Brand That Lasts

From The First Brief To A Brand That Lasts

Every project moves through the same four steps. It keeps things clear for both of us, and it’s how I make sure nothing gets rushed.

Every project moves through the same four steps. It keeps things clear for both of us, and it’s how I make sure nothing gets rushed.

01

Discovery

We start with questions. Your brand, your audience, what you're building and why. I listen more than I talk at this stage.

01

Discovery

We start with questions. Your brand, your audience, what you're building and why. I listen more than I talk at this stage.

02

Strategy

A clear positioning, a defined voice, and a direction for the visual system. Everything that follows grows from here.

02

Strategy

A clear positioning, a defined voice, and a direction for the visual system. Everything that follows grows from here.

03

Design

Logo, type, color, and the supporting system, built with intention. We review together and refine until it feels exactly right.

03

Design

Logo, type, color, and the supporting system, built with intention. We review together and refine until it feels exactly right.

04

Delivery

Final files, guidelines, and a walkthrough of how to use everything. You leave with a brand you can actually work with.

04

Delivery

Final files, guidelines, and a walkthrough of how to use everything. You leave with a brand you can actually work with.

Shaped by my experience.

  • Places
    I've Worked

  • Organizations
    I've helped

  • Places
    I've worked

Shaped by my experience.

  • Places
    I've Worked

  • Organizations
    I've helped

  • Places
    I've worked

Shaped by my experience.

  • Frameworks

Words From The People I’ve Worked With

Frequently Asked Questions

How long does a project take?

Do you only work in fashion and beauty?

What do you need from me to get started?

Do you work with new brands or established ones?

What if I'm not happy with the direction?